
The Day Dress
£450





Capsule 01 · Spring 2026
In stock · Edition of 24
£250
Our everyday shirt in fine cotton mulmul, with tone-on-tone Tepchi and Murri embroidery along the placket, collar and cuffs. Made to be lived in - from a Tuesday meeting to a Saturday dinner.
Colour - Pearl
Size Size guide
Made to order ships in 2-3 weeks · Free UK delivery & returns
Embroidered by
Rukhsar Begum · Gola Ganj, Lucknow
Fabric · cotton mulmul | Stitch · Tepchi, Murri | Hours of work · ~40 | Edition · 24
A note on the stitches used and the karigars who made it - the story you’d tell a friend who asked “where is this from?”
Hand-wash cold, dry flat in shade, warm iron on the reverse. Chikankari softens and deepens with care.
Free UK shipping. 30-day returns on unworn pieces. International calculated at checkout.

Close enough to count the stitches
Describe the embroidery in human terms - which motifs, how many hours, what the white thread does to the light. This is the paragraph that turns a garment into an heirloom. Replace with product story.